Brand Guidelines
The complete Farah Pen visual system — logo, colours, typography and rules. Copy any value with one click, and download the files directly.
Logo
Approved variants
The logo is a single unit — its parts are never rearranged and its colours are never changed. Use the version that suits the space and the background.
Colours
Colour palette
Click any colour to copy its value. Usage ratio: 60% neutral · 30% navy · 10% gold.
Farah NavyFarah Navy
- HEX
- #1E2357
- RGB
- 30, 35, 87
- CMYK
- 100 / 95 / 35 / 25
- PANTONE
- ≈ PANTONE 2766 C
Farah GoldFarah Gold
- HEX
- #C78F2B
- RGB
- 199, 143, 43
- CMYK
- 20 / 42 / 97 / 2
- PANTONE
- ≈ PANTONE 131 C
Deep InkDeep Ink
- HEX
- #12163A
- RGB
- 18, 22, 58
- CMYK
- 100 / 96 / 45 / 45
- PANTONE
- —
Light GoldLight Gold
- HEX
- #E3C179
- RGB
- 227, 193, 121
- CMYK
- 11 / 22 / 60 / 0
- PANTONE
- —
CreamCream
- HEX
- #F7F4EE
- RGB
- 247, 244, 238
- CMYK
- 2 / 3 / 5 / 0
- PANTONE
- —
Warm GrayWarm Gray
- HEX
- #8B8778
- RGB
- 139, 135, 120
- CMYK
- 48 / 42 / 52 / 8
- PANTONE
- —
60% neutral
30% navy
10%
Typography
Tajawal — the only Arabic typeface
No other Arabic typeface is used in any print piece, design or page under the brand name. Emphasis comes from weight, never from changing the typeface.
TAJAWAL · ARABIC
Farah Pen
أبجد هوز حطي كلمن سعفص
Regular 400 · Medium 500 · Bold 700 · ExtraBold 800 · Black 900
MONTSERRAT · LATIN
FARAH PEN
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 0123456789
abcdefghijklmnopqrstuvwxyz 0123456789
For headings and the Latin name only — with Inter for digital text.
Rules
Do / Don't
✓ Do
- ◆ Always use SVG or PDF for print.
- ◆ Keep clear space around the logo equal to the height of the gold diamond.
- ◆ Use the reversed version on dark backgrounds.
- ◆ Minimum size: 25 mm in print · 32 px on screen.
✗ Don't
- ◆ Don't recolour the logo or add shadows.
- ◆ Don't stretch, squeeze or rotate the logo.
- ◆ Don't retype the name in another typeface.
- ◆ Don't place it on a low-contrast background.
Need an identity built to this standard?
This is what we build for our clients — a full visual system, not just a logo.